Dashboard
Total Profit
Total Sales
Quantity
Order Id
Insights
Texas experienced a surge in orders and sales from 2014-2017, reaching a peak in 2017.
Texas sales dipped in 2014-2015, rebounded in 2016, and grew slightly in 2017. Tech sales peaked in 2015, furniture sales rose steadily.
Recommendations
recommendFocus more intensive marketing and sales strategies in Texas given the significant growth there.
Invest more resources in technology categories that show good and stable performance.
Reevaluate the strategy for the office furniture and supplies category, and look for ways to increase profits or reduce fluctuations.
Improve marketing and promotional efforts. By conducting market research to understand current consumer preferences and trends in Texas.
Consider competitive pricing strategies. Analyze product/service pricing compared to competitors in the Texas market.
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Medan Team 16
We are a data analysis team tasked with analyzing a company's data with the aim of solving existing problems. We are currently assigned to analyze a large company, Superstore.
Superstore
Giant Superstore is a leader in the retail industry with a focus on three main categories: office supplies, technology, and furniture. Superstores, now operating in almost all of the United States.
Superstore experienced some problems, after our data analyst team analyzed the company's profits.
Problems
Superstore has a large profit growth every year, but in some areas it still experiences losses
The profit generated by each state in the US, such as California recorded the highest profit, but on the other hand Texas suffered a loss.
Texas experienced a significant decline in profitability from 2016 to 2017, in contrast to the general trend in some other states.